As the summer heat quickly approaches, so are the smoking hot room rates that Sahara Hotel & Casino is offering exclusively to its Twitter and Facebook followers.

WHAT:
To launch its Twitter and Facebook accounts, Sahara Hotel & Casino will offer $1 room rates during random 24 hour periods throughout the year. Beginning in May 2010, Sahara will give notice of the special offer only through its Twitter and Facebook accounts and will provide followers with a special reservation offer code and unique booking link.

NEWS PEG:
Utilizing Twitter and Facebook as platforms for selling exclusive rates, Sahara Hotel & Casino would like to encourage its guests to take advantage of this special promotion that will be announced randomly throughout the year.

DATE/TIME:
Follow the Sahara Hotel & Casino on Twitter and Facebook.

PLACE:
www.twitter.com/VegasSahara
www.facebook.com/VegasSahara

CONTACT:
Bri Ulivarri, 702.862.4242, bri@braintrustlv.com
BRAINtrust Marketing + Communications
www.braintrustlv.com