Tune Hotels, already a growing success in Asia with its 5-star beds at 1-star prices, will open its first hotel in the heart of London at Westminster in August 2010.

Tune Hotels Westminster will be the first of 15 locations scheduled to open across the Greater London area by 2017, creating an additional 1,500 rooms and representing a total investment of £150 million for the capital’s hospitality sector. Globally the brand is aiming for 100 hotels in its portfolio by 2015.

As with low cost airlines, guests are encouraged to book online and well in advance in order to enjoy exceptionally low prices, typically from £35 per night with promotional rooms regularly available from as low as £9 per night. Online booking is now available for stays between 30 Aug 2010 – 30 April 2011.

In addition to that, Tune Hotels released 200 room nights priced at 1 Penny each at 12.01am, Tuesday, 13 July 2010.